360° TRANSFORMATION

From Vision to commercially Viable Business

I am awestruck by the infinitude and structure of the universe.

Nothing is random. There is order and structure in apparent chaos.

You simply have to see patterns and connect the dots between things that you wouldn’t think are interconnected—and be willing to take profound jumps arising from deep intuition and faith, that you will land on something that serves humans, is stable, and can grow.

Idea + people → product + gtm + timing = success.

The equation is not linear, it is holographic; Ideas and execution are multi-dimensional.

The simpler the idea, the more eloquent must be its execution.

My role is market seer, connecting the dots to help you see and execute elegantly on your vision.

If this is what you need, welcome, you’ve come to the right person at the right time.

Strategic Positioning 0→1 & 1→N

Strategic Advisory for High-Growth, High-Impact Companies

Ideal for startup and emerging software, fintech, climate and cleantech companies and lifestyle brands poised for rapid growth and scale.

VALUE PROPOSITON: Visionary and grounded executive with 40+ years of in-the-trenches roll-up-your sleeves experience of left brain creatives, right brain logic, AND HOLISTIC SYSTEMS THINKERS.

fractional leadership

strategic and Operational C-Suite Execution for High-Growth, RAPID SCALING Companies

Ideal for emerging and rapid growth companies in software, climate and cleantech, proptech, and innovative B2B/B2C impact ventures needing proven executive leadership TO FILL IN TEAM GAPS OR TRANSITIONAL PERIODS.

value proposition: 40 years building businesses from concept to exit across multiple industries, with the MULTIDISCIPLINARY ability to step into SEVERAL C-level CUSTOMER-FACING roleS and drive MEASURABLE results ON-TIME AND ON-BUDGET.

EXECUTIVE NAVIGATION

Strategic, Tactical, and Operational C-Suite insight mentoring for founders and executive teams.

Ideal for first time founders as well as seasoned emerging company execs who know they need external perspective and support to optimize their leadership and hit internal and external milestones.

VALUE PROPOSITION: Co-founder of 7 startups: software (VoD, SaaS, Web3, Cybersecurity), climate and cleantech (waste-to-value, biochar, energy,) and media/lifestyle. Advisor to 100+ startups.

Board Member

Strategic,Tactical, and Operational insight that ensures vision alignment and operational execution.

Ideal for startup and emerging tech and lifestyle companies seeking strategic and operational expertise to facilitate c-suite implementation.

VALUE PROPOSITION: Strategic and operational expertise as enterprise GTM PRODUCT MANAGER, CMO OF SMALL CAP PUBLIC COMPANY, startup CO-FOUNDER/exec, and co-founder / OPERATOR of two small private venture funds,

BOD AND BOA MEMBER IN MULTIPLE COMPANIES; SERVED ON MULTIPLE CITY PLANNING AND COMMUNITY BOARDS. TWICE RAN FOR STATEWIDE PUBLIC OFFICE AS AN INDEPENDENT CANDIDATE IN WASHINGTON STATE (USA).

business architecture

idea → design → Foundation → build → live

IDEAL FOR Companies at inflection points - pivoting business models, scaling operations, entering new markets, or struggling to translate innovative technology into marketable solutions.

Value Proposition: Holistic 360° systems analyst who sees the tech and market interconnections and patterns others miss, integrating right-brain innovation with left-brain operational rigor.

capital

CAPITAL FORMATION & GROWTH STRATEGY.

Investor-Ready Strategy, Documentation, PREPARATION, readiness, and RELATIONSHIPS

IDEal for pre-seed through rapid growth companies preparing for fundraising, companies struggling to articulate value to investors, or businesses needing capital strategy refinement.

value proposition: Co-founded two private venture funds, raised capital for multiple startups; understands both sides of the entrepreneurial equation – founder and investor needs and wants.

GO-TO-MARKET

gtm STRATEGY & EXECUTION

Strategic Path: Product → Revenue → Scale

Ideal For Companies with proven technology and product ready to scale, pivoting to new markets, or struggling to gain market traction despite strong product capabilities and value proposition.

Built and executed GTM strategies for 7 startups (3 successful exits) plus a dozen Microsoft enterprise products, driving multibillion-dollars in revenue. Reframing Microsoft sales model from features and benefits to financial value pre-deployment.

BRAND

BRAND STRATEGY and MARKETING EXECUTION

Full-Stack Marketing, From Positioning and messaging to Performance and revenue.

Ideal For B2B and B2C companies struggling with market positioning, messaging clarity, or marketing effectiveness; tech companies needing complex product translation to business value.

value propositon: Master at translating complex technology into compelling business value stories that sell products and services.

Authored 60+ groundbreaking Microsoft whitepapers driving billions of dollars in enterprise revenue. Authored 400+ business value customer evidence stories, creative producer for video customer evidence, PRODUCT PROMOTION, AND BROADCAST TV COMMERCIALS.

PRODUCT INNOVATION

Concept to Market-Ready Solution.

Ideal For Companies developing new products, refining existing solutions, or navigating the journey from technology innovation to market-ready product.

value proposition: Led product development and launches across VOD, SaaS, Web3, cybersecurity, fintech and enterprise software; successfully navigated USPTO patent process (15 claims granted ON NATURAL LANGUAGE TAGGING patent, 5 patents granted on CYBERSECURITY product; one DATABASE patent in process).

STORYSELLING

Writer, director, and Creative Media Producer for High-Growth, High-Impact Companies

From Concept to Market-Ready Solution

Ideal For Startups, emerging, and high-growth companies in software, climate and clean tech, mission-driven brands, impact sectors, and innovative lifestyle ventures needing compelling brand story telling that delivers revenue.

Writer, Director, creative Producer, and Executive Producer with 40 years professional experience in classical analog and digital media.

International award-winning filmmaker and photographer; narrative, DOCUMENTARY, advocay, experimental.

The idea is everything. Articulate it in words. Sell it with motion pictures. The medium is the message.

BUSINESS DEVELOPMENT

BUILD IT + SELL IT = SUCCESS

ideal for emerging and growing companies ready to OVERCOME INTERNAL SALES CHALLENGES, reach THE EXECUTIVE SUITE, AND ACCELERATE REVENUE PATHS.

value proposition: Helped Microsoft reposition its enterprise sales model from features and benefits to business value. early stage entrant to VOD and DRM markets, pitched blockbuster before netflix, echostar before amazon, and disney before Hulu.

AMPLIFY YOUR VOICE

Strategic / Tactical Marketing Communications in all media

IDEAL FOR Startups, emerging, and high-growth companies in software, climate and clean tech, mission-driven brands, impact sectors, and innovative lifestyle ventures needing proven brand story telling / selling that increases brand exposure / equity and produces revenue.

value proposition: Copywriter and Creative Director with 40+ years of professional experience across print and electronic media, film/video, multimedia.

MARKET FOCUS

it's a big world. we specialize in software, climate, clean tech, and purpose-driven lifestyel brands.

ideal for emerging and growing companies ready to reach deeper, scale faster, and broaden exposure.

value proposition: Have helped launch a dozen microsoft enteprise apps, grow tightly focused software apps and lifestyle brands including media, personal growth, food, and health and wellness.

INDUSTRY EXPERTISE

The only constant in today's world is change.

My work focuses in domains where i have developed expertise and where i can GROW my knowledge base.

As a technology and science focused business executive i rely on the subject matter expertise of my colleagues and clients to frame, support, and enhance my work and build success for all parties.

Each project and initiative grows subject matter knowledge and insight, further refined by industry advances so that together we make great evolutionary leaps that benefit each specific client and industry, as well as humanity at large.

GLOBAL REACH

Its’ been said that Plato posited there are 7 human stories.

If this is true, then all people the world over are more alike in our humanness than our superficial differences in skin color, culture, nation state, language, or religion.

Which means, that the motivation (inner) and incentives (outer) that drive all of us are not simply common, but universal.

Tap into the very essence of what drives each and every one of us, by crisply articulating the value your product or service offers, and you will meet your audience at their absolute fundamental level of what it means to be human: why they do what they do, and what motivates them when they arise out of deep sleep each morning.

Your product or service then becomes a need not a want.

Tap into core human emotions and you will trigger a deep-seated neuro-linguistic response in the inner reptilian brain that transcends the mental rational linear mind.

People buy on emotion and justify with logic.

FAQ

Who is Marc Strauch? Hello and welcome. I was born and raised in Manhattan's vibrant, gritty, and often raucous East Village neightborhood. The city was my playground. I remember my first visits to the Guggenheim and Whitney museums, the Met and MOMA, each of which ignited my passion for seeing beyond the everyday. The gigantic blue whale at the Museum of Natural History stoked my love of nature and the hayden planearium fueled my love of the cosmos and science. I was very fortunate to experience all of this and more, hundreds of times as a kid.

How did you become a systems thinker? One day, around 5 years old, my grandmother took me shopping at one of the remaining public food markets in NYC and when she told the butcher she wanted "that" chicken, all i heard was a "whack", saw a chicken without its head, and ate roast chicken for dinner and chicken soup the next day. When i was about 7 years old, i asked my father where the water from the bathroom sink came from and what happened when we flushed the toilet. He actually knew the answers. My uncle was good friends with Buckminster Fuller and though i never met BUCKY, i was about 12 years old when i SAW MY FIRST GEODESIC DOME AND was introduced to his principles. I naturally saw wholeness, yet also understood that the whole has functional constituent parts. We are all made of the same elements as all of nature. Every fiber of my being is a systems thinker.

Tech, business, and art, quite a combo. yes, the creative process, whether probing what makes up the natural world and how it works, building businesses that solve human challenges, or creating art that explores the human psyche and tells our collective story by pushing the boundaries of imagination, my awe of creation, intuition, and connecting with infinite source is my foundation.

About Marc

Practical Visionary | Transformation Bridge Builder

I bridge the gap between bold vision and ground-level execution—equally comfortable in the boardroom and in the trenches.

Full-Spectrum Capability: From business architecture to brand strategy, from capital formation to customer acquisition—integrated expertise that drives results.

Proven Track Record: 40+ years building businesses: 3 successful exits, 2 venture funds, 15+ years at Microsoft, 100+ startups advised, 400+ enterprise clients served.

Systems Analyst: 360° analyst who sees patterns and connections others miss, optimizing the entire business ecosystem for sustainable growth.

Rapid Impact: Jumps into complex situations, quickly diagnoses core issues, and implements efficient solutions that accelerate time-to-revenue and profitability.

Brief Professional Overview

• Professional Bio

• LinkedIn